About this layout
The classic framework developed by management consulting firm BCG. It is a variation on the 2 x 2 matrix. You can read more about the BCG growth share matrix here.
How to use it in your presentation
This matrix has many applications. BCG developed to evaluate a brand portfolio, probably for a consumer goods manufacturer. Over time people have changed the axis definition to make it suitable for other applications. But there is always some sort of portfolio involved: brands, products, business units, portfolio companies of a VC. Obviously you use this slide layout for any situation where you need a 2 x 2 matrix. Feel free to change the colour of the quadrants.
This template is available both in PowerPoint and Keynote. You can select either a 4:3 or 16:9 layout.
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